E-commerce is a rapidly growing sector worldwide. According to Statista, global e-commerce sales are expected to reach $6.38 trillion by 2024, up from $4.28 trillion in 2020. This growth is not confined to developed countries; developing nations are also experiencing a significant increase in online shopping. In regions like Sub-Saharan Africa, e-commerce is growing at an annual rate of over 20%, driven by increasing internet penetration, mobile phone usage, and a young, tech-savvy population.

Global Empower’s Role in Bridging the Digital Divide

Global Empower, through its subsidiary Infinity Groupco Marketing, is dedicated to bridging the digital divide and empowering rural and township businesses. The program focuses on several key areas:

1. Digital Literacy Training Global Empower provides comprehensive digital literacy training to rural entrepreneurs, helping them develop the skills needed to navigate and leverage e-commerce platforms effectively. This includes training on website development, digital marketing, and online customer service.

2. Infrastructure Support Through partnerships with technology providers and government agencies, Global Empower works to improve internet connectivity and logistics infrastructure in rural areas, ensuring businesses have the necessary foundation to engage in e-commerce.

3. Access to Finance Global Empower facilitates access to finance for small businesses by connecting them with microfinance institutions and providing guidance on financial planning and management.

4. Market Access and Networking The program helps businesses identify and access new markets through digital platforms. It also provides networking opportunities with other entrepreneurs, industry experts, and potential customers.

5. E-commerce Platforms Infinity Groupco Marketing develops user-friendly e-commerce platforms tailored to the needs of rural businesses. These platforms provide a space for entrepreneurs to showcase and sell their products online, reaching a wider audience.

The Potential Impact of E-commerce on Unemployment

E-commerce has the potential to significantly reduce unemployment in developing countries. By enabling rural and township businesses to grow and expand, it can create a ripple effect of job creation. According to the International Labour Organization (ILO), small and medium-sized enterprises (SMEs) account for more than 70% of employment worldwide. By empowering these businesses through e-commerce, we can drive substantial job growth and economic development.