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Building a Digital Economy in Rural and Township South Africa

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A Future where everyone can thrive

Building Bridges To a Digital Future

South Africa stands at a crucial juncture, where the future of its economy, especially in rural and township areas, hinges on addressing stark disparities in access to digital tools and opportunities. This is where Global Empower, in collaboration with Infinity Groupco, has stepped in with a bold initiative: “Building a Digital Economy in Rural and Township South Africa.” This initiative aims to empower rural and township SMEs by eliminating financial barriers to e-commerce, providing essential training, and creating a sustainable digital economy that supports long-term job creation and economic growth.

The Vision Behind the Initiative

South Africa’s rural and township areas have historically been marginalized from the mainstream economy, with limited access to modern resources like high-speed internet, digital tools, and e-commerce platforms. Global Empower, through Infinity Groupco’s digital expertise, seeks to change that narrative by offering free professional e-commerce store setups to rural SMEs, enabling them to enter the digital marketplace without the burden of financial constraints. This initiative is not just about giving SMEs a foothold in the digital economy, but also about equipping them with the skills to thrive, helping to lift entire communities out of poverty and unemployment.

 

The Objectives of the initiative

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Empower SMEs through E-Commerce

Provide rural and township SMEs with their own e-commerce stores, enabling them to access national and international markets, diversify their revenue streams, and scale their operations.

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Enhance Enterprise Development

Utilize the Enterprise Development Business Guide as a platform to disseminate critical information, research insights, and emerging trends, thereby fostering an entrepreneurial ecosystem that supports business growth and innovation.

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Create Job Opportunities

Facilitate job creation through the expansion of e-commerce activities, the development of digital skills, and the increased demand for logistics, digital marketing, and IT support roles.

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Reduce Economic Disparities

Address the digital divide by providing access to digital tools, training, and resources, enabling disadvantaged communities to participate actively in the digital economy.

Empowering Communities, One e-store at a time...

Global Empower eliminating barriers, creating opportunities and transforming lives.

Promising Foundation

How the Program is Leveraging Growing Cellphone and Internet Usage to Combat Unemployment

 

The Numbers: Cellphone and Internet Usage in South Africa

The digital landscape in South Africa offers a promising foundation for this initiative. According to Statista, as of 2023, there are over 40 million internet users in South Africa, and the penetration of mobile internet has surpassed 70%. Furthermore, approximately 95% of South Africans own a mobile phone, with a growing number of these users accessing the internet through their devices.

For rural and township SMEs, this presents a significant opportunity. While broadband internet access remains limited in some areas, mobile internet usage is widespread, providing a critical tool for e-commerce growth. By harnessing mobile technology, this initiative will give SMEs access to a broader market and help bridge the digital divide.

 

Unemployment in South Africa: The Crisis and the Opportunity

Unemployment in South Africa has reached staggering levels, with an official unemployment rate of 32.6% as of 2024, and youth unemployment exceeding 60%. This is a crisis that cannot be ignored, particularly in rural areas where job opportunities are even more scarce.

Global Empower’s initiative is a direct response to this crisis. By providing free e-commerce platforms, coupled with training and support, the program is designed to stimulate job creation in several ways:

 

Key Impact

SME Growth

This groundbreaking campaign is more than just an intervention, it is a visionary approach to uplifting underserved areas and addressing systematic challenges.

Youth Employment

This initiative is about more than just creating jobs; it’s about creating sustainable, future-proof employment that will continue to thrive as the digital economy expands.

Local Development

By fostering entrepreneurship and promoting local business growth, the initiative strengthens the economic fabric of rural and township communities. This, in turn, reduces reliance on external markets and contributes to self-sustaining local economies.

Our process

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Online Store Setup

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Centralized Payment System

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Training and Capacity Building

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Support and Mentorship

Benefits for Partners and Sponsors

Global Empower eliminating barriers, creating opportunities and transforming lives.

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A call for Collaboration

Government and corporate South Africa, we stand at a critical crossroads. Many rural and township communities remain on the periphery of the nation’s economic transformation. Their potential is immense, but they lack the resources to break through the barriers of poverty and unemployment. Global Empower, through its bold initiative, has taken the first step in addressing this imbalance.

But we cannot do it alone. This is not just an initiative for a few small businesses. This is a nationwide movement, one that aligns perfectly with South Africa’s National Development Plan (NDP) and the Economic Reconstruction and Recovery Plan (ERRP). The goal is to foster inclusive economic growth, reduce poverty, and create jobs. It is a plan that calls for collaboration across sectors—government, corporates, and civil society alike.

This initiative offers a direct path toward achieving the goals outlined in the NDP and ERRP. By supporting this project through grants, partnerships, or policy alignment, you are helping to build a more equitable economy. The future of South Africa’s economy depends on the prosperity of all its people, not just those in urban centers. By investing in rural and township entrepreneurs, you are investing in the future stability and growth of the entire country.

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Revolutionizing South Africa’s Rural and Township Economy and building a future where everyone can thrive.

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